92Y: 7 Days of Genius
A large-scale exhibition to promote a week of intellectual events, workshops and unforgettable talks with great minds of the present about the debate of genius. Creative Director: Amy McHenry

Self mailer cover

First reveal

Inside spread

Mailing panel

Genius Stickers

3-Sheet poster

Marquee poster

Marquee Poster

Marquee poster

Marquee Poster

Other marquee posters designed

Above-door window decal

Above-door window decal

Lexington Ave posters, flanking entrance

Lexington Ave posters, flanking entrance
Indoor Signage & Decals

Lobby poster

Floor decal for lobby—patrons can navigate the labyrinth to the logo in the middle and/or navigate to the exit which leads to the "Genius Cafe" (excuse the dirt!)

Floor decal for Genius Cafe

Step decals

Step decals

Hallway window decals featuring Genius-related imagery, quotes, fun facts

Hallway window decals featuring Genius-related imagery, quotes, fun facts

Water fountain decals were placed all over the building with facts, such as the establishment of the first public drinking fountain.

Hero wall for Genius Cafe, featuring chairs, tables and a timeline of history throughout the walls.

Wall decal featuring part of timeline of history

Wall decal featuring part of timeline of history

Wall decal featuring part of timeline of history

Wall decal featuring part of timeline of history

Sign to be held up by evaluators to speak to patrons about any comments they had about the Genius events.