92Y: 7 Days of Genius

A large-scale exhibition to promote a week of intellectual events, workshops and unforgettable talks with great minds of the present about the debate of genius. Creative Director: Amy McHenry

Self mailer cover
First reveal
Inside spread
Mailing panel
Genius Stickers
3-Sheet poster
Marquee poster
Marquee Poster
Marquee poster
Marquee Poster
Other marquee posters designed
Above-door window decal
Above-door window decal
Lexington Ave posters, flanking entrance
Lexington Ave posters, flanking entrance
Indoor Signage & Decals
Lobby poster
Floor decal for lobby—patrons can navigate the labyrinth to the logo in the middle and/or navigate to the exit which leads to the "Genius Cafe" (excuse the dirt!)
Floor decal for Genius Cafe
Step decals
Step decals
Hallway window decals featuring Genius-related imagery, quotes, fun facts
Hallway window decals featuring Genius-related imagery, quotes, fun facts
Water fountain decals were placed all over the building with facts, such as the establishment of the first public drinking fountain.
Hero wall for Genius Cafe, featuring chairs, tables and a timeline of history throughout the walls.
Wall decal featuring part of timeline of history
Wall decal featuring part of timeline of history
Wall decal featuring part of timeline of history
Wall decal featuring part of timeline of history
Sign to be held up by evaluators to speak to patrons about any comments they had about the Genius events.
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